Terms of the private transaction were not disclosed, but the shared goal of the partnership is simple. The alliance means that Transparent also finds sales channels already active within key hotel groups, which can become it new customers.ĪirDNA has reached a strategic investment partnership with Alpine Investors, a private equity firm specializing in software and services investments. Thus, it means that OTA Insight can now offer a large palette of accommodation data. Transparent has been acquired by OTA Insight, a company that already provides hotel data.

Real esate investors, from individuals looking for a vacation rental home to large property investors, also want to have clear data to assess the returns of vacation rentals as an asset class.

Hotel groups also want short-term rental pricing data as apartments and hotel rooms are competing with other in cities, especially at peak demand times.

Hybrid companies such as Sonder run appartment builsings and also own hotel licenses.

Marriott’s Homes & Villas, Accor’s Onefinestay) and some of their properties straddle the hotel / short-term rental divide (Think aparthotel formats).

Hotel groups need access to such data, as they’re also investing in these markets (e.g.

Large vacation rental managers, niche listing sites and even OTAs want to keep an eye on their competition: How many listings do their competitors have in specific markets? How fast are they growing? In which markets are they active and should also be entered? What is their average pricing and cancelation policies?.

And not just vacation rental managers, as the market for such data is growing. In order to make the right investment and pricing decisions, managers need data. Why are vacation rental data companies hot?

$79 for a market report) as well as some enterprise solutions, Transparent has focused on serving large customers, from big vacation rental managers to OTAs. While AirDNA has built a self-serve reporting tool, which even individual Airbnb hosts can afford (eg.

Air dna rentalizer