snagit 2018 screen capture is out of balance

In fact, 42% of people said they stopped watching a video because they were not getting the information they expected, or it didn’t cover the right topic. See the problem? Users express this problem in their own words, too. The number-one reason people start watching a video is an interesting topic, the top reason they stop watching is they didn’t get what they wanted. And, the most common way they figure out what your video is about is by reading the title and description. In other words, they were intrigued by the content the video claimed to provide. Most people start watching a video because they are interested in the topic or need the information it contains. To understand that, let’s look at why they started watching in the first place. So, if you’re making videos that show someone how to do something, there’s almost certainly an audience who wants to watch.īut just because they show up and click play, doesn’t mean they stick around. That’s more than double the 21% who reported the same thing in 2016. In fact, recent research by TechSmith shows that in 2018, 53% of people reported watching an informational or instructional video two or more times per week. Whether they want to know how to install a new electrical outlet, learn a new coding language, discover how to make the perfect BBQ, or learn to use your company’s software, people increasingly turn to video for their learning needs. A few of them are out of your control, but there are a lot of things you can do to ensure that most people who find your video will stick around until the end. There are a lot of reasons people stop watching a video. But, despite the fact that there is important information throughout, almost no one makes it all the way through. Some stay for a few seconds, others a few minutes. The engagement stats consistently show people stop watching your video before it ends.

You crafted your video, uploaded it, and now the views are rolling in.īut when you check the viewer stats, you notice something concerning.

Snagit 2018 screen capture is out of balance